Tag Archives: Trademark

You got a new brand name, and it’s so hot, you’re afraid to go public with it. What if someone steals your brand? Well, did you know that you can add the symbol ™ to the brand name you want to use, regardless of whether you have applied for official registration? Turns out trademark rights are based on use—very important notion—, not registration, and your rights start accruing as soon as the trademark is used in connection with a product or service.